Kotick Talks About TFB's Time Extension
I found an article on Forbes by David M. Ewalt where he quotes Bobby Kotick on Skylanders. In it, Bobby Kotick discusses his past decision to give TFB an extra year:
"When they [Toys for Bob] were giving the presentation last summer on the game, and how close they were to releasing it, I grabbed our head of studios and I said, ‘It’s great but it needs another year of real polish… we should wait another year and really give them extra capital and time and resources.’ I think that they were coming in knowing that they needed that, but a little afraid to admit it… they were coming in to say,’We won’t let you down,’ and the senior management of the company was saying, ‘No, we want to give you more time to make it great.’ And it will be great as a consequence."
‐ Bobby Kotick
Other Forbes articles have quoted Kotick on other subjects such as “why Guitar Hero failed”. With regards to Guitar Hero, he stated “we’re going to go back to the studios and we’re going to use new studios and reinvent Guitar Hero. And so that’s what we’re doing with it now.”
I think it’s safe to say that Activision will have more games planned for younger audiences; something more than movie-licenses and mini-game compilations.
Kotick will be making an appearance as a “CEO president and a director of the Athletics” in the upcoming movie, Moneyball, starring Brad Pitt.
Links
Forbes.com - Bobby Kotick on Hatching Skylanders: Spyro’s Adventure
Forbes.com - Skylanders Spyro’s Adventure: Boundary Blurring Fun
Forbes.com - Activision Blizzard CEO Bobby Kotick: How To Be An Innovator
